Wednesday, October 29, 2008

The Solution to Media Bias: A Modest Proposal
Mike Rappaport

This statement by John Malone about media bias has gotten a lot of play.  Of course, one can easily find evidence of bias just by reading the newspaper.  Tonight, I looked at the New York Times website.  On a day when the Dow went up nearly 11 percent, the Times has nothing on the front page of the website on it.  If one clicks to the Business Section, they do have a story, with the headline: "Even as Dow Soars 11%, Skeptics Lurk." 

People have been debating how important the media bias is.  Count me in the group who says, "very important."  I won't try to defend that claim here.  But I think it is clearly true. 

So the question is, is there a solution to the problem?  And you know what, there is a simple solution -- one that might not entirely cure the problem, but would go enormous steps towards constraining it.

It is regulation of the composition of media employees based on political views.  My guess is that the New York Times has about 80 to 90 percent Democrats.  Simply require that there be an even number of Republicans and Democrats at the Times.  Yes, there are all kinds of complications, but put those to the side.  They are details that can be addressed.

If the Commanding Heights of our information society had to be half conservative and half liberal, there would be much less liberal bias.  The usual arguments for integration would apply here.  Conservatives would have much more power to stop the bias.  Moreover, the fact that they were present in the newsrooms would make it harder for liberals to get away with biased claims without being challenged.  

Of course, many readers may say, "you have got to be kidding.  That would interfere with the First Amendment and would have many of the same problems as other similar types of regulations, like affirmative action." 

Well, maybe.  But at least recognize this.  If the bias were conservative bias instead of liberal bias, there is no doubt that liberals would be arguing for something like this.  How do I know?  Because they do it all of the time.  In academia and other places, racial or gender "imbalance" leads to strong calls for affirmative action.  More importantly, when conservatives appear to have an advantage in an area of the media, like talk radio, many liberals call for the Fairness Doctrine (which is very similar to my proposal).   Just think about that.  We are witnesses tremendous liberal bias in favor of Obama, and liberals want to regulate conservative talk radio, while leaving the Commanding Heights of the information society -- where they dominate -- unrestricted.  Just amazing.

Update: Some people seem to be missing my meaning here.  My subtitle of "A Modest Proposal" is a reference to Jonathan Swift's satirical essay "where he suggests that the impoverished Irish might ease their economic troubles by selling children as food for rich gentlemen and ladies."  My point in making this proposal is not to actually recommend it, but to point out that it would address the bias problem and that liberals would go for this type of thing if the shoe were on the other foot.

https://rightcoast.typepad.com/rightcoast/2008/10/the-solution-to-media-bias-a-modest-proposalmike-rappaport.html

| Permalink

TrackBack URL for this entry:

https://www.typepad.com/services/trackback/6a00d8341bf6e253ef010535c132ca970b

Listed below are links to weblogs that reference The Solution to Media Bias: A Modest Proposal
Mike Rappaport
:

Comments

"Well, maybe [my proposal would violate the First Amendment]." There's an understatement.

The best way to fight bias, whether conservative or liberal, is to not consume their product. These are money making ventures and if people are not buying their product, they will either change or perish. For example, the Christian Science Monitor just announced it is stopping its print edition and publishing strictly internet.

There is no monopoly and no one if forcing anyone to consume anyone's product. The internet is ubiquitous and generally free. I can get all of the major papers (NYT, WP, WSJ, etc.) delivered to my home in rural Sonoma county as well as the internet, all for just a few bucks a week.

There is absolutely no reason why anyone must consume any product offered by any particular news source. There are thousands of places for news and analysis and all of these outlets are vying for your eyeballs and ad revenue.

The fact that they are 'liberal' in your view is a result of the free market working; people are buying their product. The analysis you offer just doesn't square with the realities of the marketplace.

PS the Fairness Doctrine, IMO, would likely be called unconstitutional too because the internet provides huge bandwidth, which didn't exist the last time the Fairness Doctrine was reviewed.

Posted by: David C. Brayton | Oct 29, 2008 11:04:58 AM

Huh? What's gotten into you? Is somebody posting fake proposals under your name? Election fatigue? That's an uncommonly bad idea you have there.

Posted by: Button | Oct 29, 2008 11:29:16 AM

Anyone who believes that the media are "liberally biased" needs to read Bob Somerby's blog "The Daily Howler." Although the media probably favor Obama in 2008, Somerby convincingly demonstrates that in 2000, at least, the media were horribly biased against the Democratic candidate, Gore.

Unless and until Professor Rappaport and others who make the accusation of liberal media bias address the facts about media coverage of Gore in 2000, I think that it's fair to say that they are approaching the issue from a solely partisan perspective.

Posted by: Potted Plant | Oct 29, 2008 11:38:47 AM

Huh? What's gotten into you? Is somebody posting fake proposals under your name? Election fatigue? That's an uncommonly bad idea you have there.

Posted by: Button | Oct 29, 2008 11:41:56 AM

Guys, have none of you ever read Swift? It's right there in the title of this post...

Posted by: Elena | Oct 29, 2008 12:36:36 PM

Although I've never read Swift, I could tell that you joking about your 'solution'. However, the assertion that the media is somehow unfairly biased just doesn't hold any water. The media is a free market and if you perceive certain sources as biased, well then, read something else.

Posted by: David C. Brayton | Oct 29, 2008 3:20:45 PM

David: I don't follow your argument. Do you mean that the fact that I can read alternative sources prevents the media from being biased? Certainly, that is not true. Do you mean that the availability of alternative sources prevents the bias from harming me? Again, not true.

Posted by: Mike | Oct 29, 2008 10:09:07 PM

Here's another Modest Proposal, only it addresses the idea of transparency. Why don't we require media sources to document their political biases? A CNN or Fox reporter could have his or her political affiliation or political contribution record displayed at the bottom of the TV screen when they "report" on an event or issue. Additionally, any other potential conflict of interest would be required to be displayed. All rather cumbersome, but it might be interesting for the viewer. All in the spirit of the "public's right to know", doncha know.

We require this kind of disclosure in financial reporting and in business. What's so special about the media?

Posted by: James Mulis | Oct 30, 2008 4:59:20 AM

Yeah, I wasn't too clear. So, let me clear things up a bit.

All stories are written by humans. Consequently, every story is biased in some way. Every time an adjective or an adverb is used, bias creeps into a story. Every time a news source decides to cover a story, bias exists in the decision because the news source decides what stories its readers want to know about.

Some journalists are better than others at controlling and correcting for bias. But a truly impartial story just doesn't exist (unless you are reading something like scientific report; and even then....). Bias exists in all parts of the media.

But that is not a bad thing. There is a huge amount of stuff written from many viewpoints and people can select what they want--trashy, superb sources and excellent verification, liberal, conservative, academic, whatever.

So, my point is, because no one is forcing anyone to consume the product offered by any part of the media, any bias in the more popular parts of the media (i.e. the 'mainstream media', whatever that means) is because that is what sells.

If you don't like it, don't read it. The MSM thrives on getting eyeballs on their product, and if people don't like the reporting, it will quickly change. (Better yet, publish a reply telling others why the MSM's story was wrong.)

Of course, the media will impact an election or a story. But how is that impact unfair? How are people being harmed unfairly?

I am very much a civil libertarian. Any restraints on the media should be highly suspect. But a media source accumulating power because people consume their product is not something I'm worried about because there are many alternative sources of news and reporting. The barriers to entry are low, the cost of production is low and there is very little regulation.

Posted by: David C. Brayton | Oct 30, 2008 2:00:44 PM

While I do understand what your getting at with the whole "if ya don't like it don't read it" but that's part of the problem. Media bias is also interesting but just because something is interesting doesn't make it right. Also, the solution to decreasing media bias connat be solved by simply not reading/watching media bias because even if you can't see it, the problem is still there affecting millions of other people.

Posted by: Nicole | Jun 8, 2010 9:00:09 PM