Wednesday, February 17, 2021
Rush was a unique talent. He started his national radio show in July of 1988, just as Ronald Reagan was preparing to leave the national stage. By the time National Review put him on its cover, he was on 616 radio stations with a three-hour daily show that reached 20 million people a week. The success of his best-selling book The Way Things Ought To Be, which I was privileged to be the collaborator on, practically ushered in an era of mass marketing of conservatives in book publishing.
But Rush did a lot more for publishing than just write best-selling adult and children’s books. “He endorsed on air the best thinkers and writers of the movement and his taste was unerring,” recalls Alex Hoyt, a leading book agent who specializes in conservative authors.
What made Rush different in radio was that he promoted conservative ideas and skewered liberals misgovernance with wit, wisdom, humor, tenacity, and an irrepressible style. One of his biggest frustrations? “I’ve made mistakes and try to own up to them, but I just wish one out of a hundred of my critics had ever actually listened to an entire show of mine.”