Friday, March 31, 2017

Who's Tracking Your Faceprint? - The Atlantic

Facebook already uses facial recognition software to tag individual people in photos. Apple’s new app, Clips, recognizes individuals in the videos you take. Snap’s famous selfie filters work by mapping detailed points on individual users’ faces. (Snap says on its website that its technology doesn’t take the additional step of recognizing the faces it maps.) That’s similar to how software by the Chinese startup Face++ works.  Its software maps dozens of points on a person’s face, then stores the data it collects. The idea is to be able to use facial recognition systems for keyless entry to office buildings and apartment complexes, for example. Jie Tang, an associate professor at Tsinghua University, described to MIT Technology Review how he uses his faceprint to pay for meals: “Not only can he pay for things this way, he says, but the staff in some coffee shops are now alerted by a facial recognition system when he walks in,” and they greet him by name.


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