Tuesday, February 28, 2017
"Like the Apollo astronauts before them, these individuals will travel into space carrying the hopes and dreams of all humankind," a statement on the SpaceX site said. Invoking Apollo had more resonance than it seems. If the mission flies when promised, it will occur close to the 50th anniversary of the Apollo 8 lunar orbital mission, which was a similar swing for the fences that NASA launched in Christmas week 1968. Musk knows rockets, but he also knows marketing, and this is not likely to have escaped his notice.