Monday, June 1, 2015
The incredibly cool touch-sensitive fabric that Google's ATAP unit is demonstrating here at I/O 2015 won't be limited to Mountain View's labs. Levi's just announced that it's partnering with Google to turn Project Jacquard into proper fashion. "We’ve got the genius pirates at ATAP who can help us develop and deliver this platform," said Paul Dillinger of Levi Strauss, pointing to Levi's own expertise in fabric development and supply chain as the other ingredients that can put Google's technology inside a future pair of jeans. Dilliginer referred to Jacquard as a "dazzling opportunity" for a partnership between the two companies.
I wonder if they'll come in relaxed sizes.