Tuesday, February 13, 2018
Sony Apologizes for Weaponizing a Food Allergy in Peter Rabbit, Because We Live in Stupid Times - Hit & Run : Reason.com
On Friday, the live-action/CGI animal comedy Peter Rabbit hit the theaters, finishing second at the weekend box office with a better-than-expected $25 million. By Saturday, the movie was besieged with letterheaded outrage and a #boycottpeterrabbit tweets over a scene in which title character and his siblings, in the midst of a protracted struggle against their new neighbor Mr. McGregor, successfully slingshot a blackberry into the man's mouth, knowing that he has a severe allergy to the fruit. By Sunday, the filmmakers and Sony Pictures had issued a mea culpa: "Food allergies are a serious issue. Our film should not have made light of Peter Rabbit's archnemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way. We sincerely regret not being more aware and sensitive to this issue, and we truly apologize."