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« Princeton Election Consortium — A first draft of electoral history | Main | Harsanyi: Democrats Are the Silent Majority -- For Now »

November 08, 2012

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Yes, there are methodological differences: Rasmussen interviews a demographically representative sample of adults to determine party split, and then uses a stable average of party split to determine weighting for his head-to-head political polling (which interviews sample of registered voters), while also using a likely voter qualifier. (Not clear if the sample of registered voters is first weighted for partisan ID, or if he adjusts on the back-end.)

Gallup doesn't weight for party ID. They start with interviews of a demographically representative sample of registered voters (with some variation over time in what it means to be representative--they switched from being representative of those with phones to those in the underlying population this year) They then use a likely voter screen validated from prior elections to determine turn out. Because there's no partisan weighting, there's much more movement in this poll than in Rasmussen. They do not weight the results for projected turnout--voters qualify themselves through the screen, and everyone past the screen is in the pool.

PPP doesn't do partisan weighting. They do however weight the results based on projected turnout. They chose the demographics of the 2008 election as the basis for this year's. This is the weakest polling choice, methodologically speaking, that I can think of. It wouldn't have worked last time, to say the least. But it sure worked this time.

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