Canadian Club goes for the non-metrosexual market Tom Smith

Works for me (you may have to enter your notional age to enter.)  If I recall correctly, the parent of CC was some giant Brit distiller that was a client of the firm I worked at for awhile.  They had us constructing some incredibly complex international tax dodge that was way over my head.  I just watched.  The Brits were ridiculously London PC, and fond of Tony Benn, which seemed silly, given that the object of our entire exercise was to avoid paying taxes on income earned by selling vice since before and during the likes of Al Capone.  I mean, really.  Both Brits had gone to Oxford as had I, but were at pains to explain what a lot of nonsense the whole Oxbridge thing was, which I found insincere and annoying.  I suppose this meant they were floating in some space well above the ancient universities.  One was younger and fit enough, while the other looked like a 50 gallon garbage bag full of yogurt.  If he is still alive it would be a miracle, between the smoking, the drinking, and the NHS.  I doubt the corporate culture of the powers that run CC has changed much, as corporate cultures tend not to, but I am glad to see they have decided there is money to be made in appealling to the primitive American male.  He is graduating from college at declining rates, but at least he can be educated as to what to drink.  I affirm that CC is a great ingredient for various whiskey cocktails, the best of which perhaps is the Manhattan.  Cheers.  But a CC and coke?  That's just so wrong.  (hat tip JS.)

Comments

[Lou Gots]

Bartender to baby seal: What'll ya have, bud?

Baby seal: Anything but a Canadian Club.

[krome]

I suppose it is too much to hope for that this is a sign of the pendulum swinging back?

[Tom Smith]

yes, that is too much to hope for. A Manhattan, however, is not too much to hope for.

[Matt Lister]

One problem is that anyone whose dad might have been in one of those adds is now already pretty old. Maybe they think such people are now trying to be mature and so looking for an "old man" drink to drink. That seems to me to be a mistake. They should have gotten some pictures of supposed dads from the 80s, rather than these pictures from the 60's or 70's, as too many people who are still thinking about what to drink and are influenced by adds for such things are likely to think "that's my grandpa, not my dad" when they see the add.

[Tom Smith]

Matt, somebody whose dad was living it up in 1960 is not old; he is in the prime of life.

[Matt Lister]

I'd like to think so (though some days it seems not)- my father was just a bit younger than the people shown in the adds. But I'd be very surprised if the target audience isn't made of people younger than I am- those in their mid to late 20's who want to _seem_ mature, and so might be looking for a drink that will do it for them, but are not yet mature enough to just drink what they want and not worry about how it seems. But for that group, the dads in the add are too old. That said, if you're making a mixed drink with whiskey then Canadian Club will do just fine. I'd rather take my whiskey, if I drink it at all, the same way I'd take other hard liquor- neat, so as to not spoil the flavor, assuming the flavor is any good.

[Johnny]

They were smart to use this time period. The 80's have already been re-hashed to death, and the resurgence of 80's style has already come and gone in the past 3-5 years for us younger folk. A night on the town in a place like North Park/Golden Hill confirms this. Now that all those hipsters have resorted to getting real jobs, having a mullet and wearing 80's clothes just doesnt work anymore. The new cool resurgence is the early 60's as seen in this picture. The young people I know in the late 20's are just eating it up, and its gaining traction in popular culture too (the show Man Men on AMC is one example).